Services
Digital Media Planning and Buying
Spend your advertising budget intelligently and strategically, aided by precise planning and powerful negotiation. Start by conducting comprehensive market research to identify the target audiences. Study the audience deeply to understand its interests. Test, retest and test again to fine-tune what works best for you.
Newline will handhold you through these stages involved in digital media planning and buying so that you can attract, convert and close deals virtually, delighting your customers in the process.
Programmatic Solutions
Utilize the power of automation technology to optimize your media buying and serve these ads to the right users at the right times and spaces based on algorithms and real-time data insights. Achieve precision, speeds and efficiencies that are impossible to obtain through traditional and manual methods.
Newline has assisted several clients in their programmatic media buying needs, be it real-time bidding, private marketplace auctions, or programmatic directs. Our expertise spans sell-side platforms, demand-side platforms and ad exchanges. We provide access to a large volume of high-quality ad inventory so that you gain access to the most competitive auctions.
Digital Lead Management
Harness the synergies across digital channels to acquire, nurture and manage your potential clients to the point that they become your loyal customers. Strategize and build new entry doors for prospective customers, welcoming them with specific content that piques and kindles their curiosity and interest in your products and services. Host events, seminars, conferences and workshops online to interact and capture details of potential customers.
Newline's experience and expertise in building gated content - ebooks, white papers, case studies etc. - that potential customers would love to possess will give your company and brand the perfect carrot to dangle to capture leads.
SMS Marketing
Ensure a thumping success for your time-sensitive offers and special promotional campaigns by employing the muscle of short messaging. Grab eyeballs in the blink of an eye through transactional and promotional messages to your customers who have consented to receive them. Drive greater traffic to your online stores by getting more customers to sign up for your company's SMSes.
Approach Newline to draw that fine line between being persuasive and invasive through your short messaging service marketing. We will guide you on the best practices for maximum impact, including your messages' nature, specificity, timing and call-to-action (CTA).
Mobile Marketing
Take over the world by marketing through the universal medium that continues to grow in its influence - the mobile phone! With 91% of the world possessing and using a mobile phone, create a true omnichannel reach and engagement that the audience is most comfortable using.
Synergising podcasts with content marketing and community management is Newline’s forte, especially if you are a B2B brand. Thus, when you reach out to us to manage your podcasts, you achieve marketing ROIs and a specialized reach.
Video Marketing
Determine the specific space and correct context for your videos to achieve your company's and brand's goals and metrics. Comprehensively catch your customer's attention in an overloaded digital world and enhance user experiences through dynamic video personalization. Create the right mix of pre-roll, mid-roll and post-roll video ads to purchase based on data analytics.
Strategize your video planning and buying with Newline to purchase across television ads, social media ads, live video ads, sponsorships and product placements to promote your services and products. We will also measure effectiveness and suggest course corrections to achieve the pre-defined goals.
Email Marketing
Build an extensive yet targeted email marketing list of real and relevant people who check their mail regularly. Customize offers that can be delivered through one of the most direct communication channels with your prospects and customers. Optimize your emails to achieve the highest click-through rates (CTR) and automate the processes involved in nurturing leads and turning them into your customers.
Newline has developed techniques and strategies to help your brand maximize email signups via pre-made conversion templates and tools for A/B testing. Extract the most from your email lists and campaigns by working with our specialists.
Paid Social
Augment your social media reach and marketing results by purchasing exposure and visibility in busy social feeds. Leverage the unprecedented power of data analytics in social media to use targeted ads, directing them at custom audiences. Use paid ads across established social platforms like Facebook, Instagram, Twitter and Linkedin, along with emerging social platforms like Spotify, Snapchat, YouTube, Pinterest and more.
With an in-depth understanding of the spending and buying habits of the millennials and Gen Z, Newline offers you best-in-class opportunities to optimize paid social campaigns to achieve your goals.
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Newline Advertising
#84, First Floor, 8th Main, Jayanagar III Block,
Bengaluru – 560011, Karnataka, India
91 80 41510302
Media Planning and Buying Services
Construct the most compelling strategy to communicate your brand message to intended audiences by determining how, when and where the message will be communicated. Analyze audiences and messages to create the most cost-effective advertising master plan with Newline's Media Planning & Buying Services