We won the account through a creative pitch, in which four other creative houses participated. The International Labour Organization was running a campaign to eradicate child labour in Chamarajanagar and Bidar districts. For the campaign, we produced six spots (for screening in local theatres) each with duration of one minute. We also developed several posters and designs for wall paintings. The campaign was well appreciated and did a meaningful role in supplementing the efforts of the child labour eradication programme.
INTERNATIONAL LABOUR ORGANIZATION