Reading between the lines

There are two kinds of advertising agencies in the circuit. One, which focuses on producing award winning work and the other kind that aims at producing advertising that works.

We are strongly in the second camp because we know that while awards boost egos, they don’t necessarily boost markets. And we believe that we are duty-bound to enhancing the perceived of value of our clients’ products and services. Rather than awards, we prefer to fill our showcases with satisfaction of a job well done, for clients.

We believe that when a client signs us on, we become the communications partner of the client. The brands, the products and the way they are promoted and projected are our responsibility. This is the reason why you will see us take that extra effort to understand the product or service. It’s why you won’t hear us complain that a job is too small. Or that our team stayed up all night to complete something. We think deeply about the communication needs and on how best to extract value from every rupee of the budget. We discuss. We suggest. We sweat blood. We deliver.

In short, we care about our clients and their communication. And the results show.