“We believe life can be taken lightly, but work is something that cannot be trifled with.”
In the span of time since 1998, when Newline came into existence, we have garnered deep experience in marketing communication. We know WHO the audience is and WHERE to reach them. We know how to devise effective communication and WHEN to transmit it. In short, we know WHAT works and what does not. Frankly, there’s no substitute for experience and we have tons of it.
There was a time when print communication ruled the roost. Then came radio, films and television. Today it’s the era of digital and social media. Over the years, we’ve embraced each new medium and gained the capability to put it to best use. We keep pace with the latest technology without losing touch with older media. In effect, we can not only produce communication in any medium, but also suggest which ones are the most appropriate to achieve the desired result.
Relationships have, today, become transitory in nature. We however, believe that commitment is the foundation, upon which professional relations are built. This translates into making an effort to understand client needs thoroughly and digging deep into our resources to achieve what is needed. Commitment, for us, is not just about meeting deadlines, but delivering results as well.
There are two kinds of advertising agencies in the circuit. One, which focuses on producing award winning work and the other kind that aims at producing advertising that works.
We are strongly in the second camp because we know that while awards boost egos, they don’t necessarily boost markets. And we believe that we are duty-bound to enhancing the perceived of value of our clients’ products and services. Rather than awards, we prefer to fill our showcases with satisfaction of a job well done, for clients.
We believe that when a client signs us on, we become the communications partner of the client. The brands, the products and the way they are promoted and projected are our responsibility. This is the reason why you will see us take that extra effort to understand the product or service. It’s why you won’t hear us complain that a job is too small. Or that our team stayed up all night to complete something. We think deeply about the communication needs and on how best to extract value from every rupee of the budget. We discuss. We suggest. We sweat blood. We deliver.
In short, we care about our clients and their communication. And the results show.